Axie Infinity Balances Fraud Protection and User Experience With GeeTest

Axie Infinity struggled with mass new account fraud, device compatibility issues, and user friction from its previous CAPTCHA service. By switching to GeeTest, the team gained accurate bot detection, broad device support, and smoother verification. The integration quickly reduced fake registrations and improved the overall player experience.

New Account Fraud Detected & Reduced

Simple Deployment & Easy Migration

Minimal User Interaction

Company Profile

Axie Infinity is a Sky Mavis-developed NFTbased online video game launched in May 2018. Turn-based role-playing game Axie Infinity (AXS) is the most popular, and best known Play-and-Earn (P&E) blockchain gaming project in the world, attracting more than 1 million daily active players and a peak daily active user count of 2.7 million. Axie Infinity creates a crypto gaming universe where players can breed Axies (NFT game characters) and use them to battle for crypto rewards.

Industry

Gaming

Company Size

201–500

Region

Singapore

The Challenge

With the spurt of the Play-and-Earn game and the rapid turnover of the web3 concept, it is also facing unstoppable bot attacks. To create a balanced game economy, it is vital that Axie Infinity’s security team efficiently protects this online playing field. On a continuous basis, the security team needs to protect against mass account registration and other bot attacks to build a level and secure playing field. Malicious bulk registration will also greatly increase internal costs and manpower if there isn’t a strong bot management system in place.

Axie Infinity sought to stop fraud while ensuring players received an optimal experience. Many legitimate players had encountered issues with the CAPTCHA service that was previously purchased by Axie Infinity, increasing the rate of user complaints and bad experiences when selecting the related images from a grid of nine images. An unsatisfactory user experience can lead to a potential population recession. Also, the internal team had to spend a lot of time dealing with player complaints and fixing the problems that came up as a result.

Apart from mitigating mass bot registration attacks and improving user experience, there is an equally pressing need to address device incompatibility problems.

The Solution

The Axie Infinity team needed a solution that could accurately detect bots and be compatible with various devices that individual gamers use, so that players’ gaming experiences would not be compromised. After evaluating multiple options, Axie Infinity chose the GeeTest bot management solution and deployed the GeeTest Adaptive CAPTCHA across various user interaction scenarios, including registration and login.

Using AI-powered behavior analysis to manage fake accounts and scammers

The GeeTest AI risk detector captures and analyzes every request to the customer’s website, apps, or APIs. With massive behavioral data generated from 1.6 million daily requests, GeeTest is able to update and train its behavior algorithm constantly. Therefore, the GeeTest CAPTCHA system can make decisions based on each request’s features by looking up the feature database, cache database, and sample data. Once GeeTest detects fake accounts manipulated by bots, it will take measures by presenting CAPTCHA challenges, or silently labeling the request and notifying Axie Infinity to put other restrictions on the request.

Ensuring a wide range of compatibility and minimal user friction

GeeTest CAPTCHA supports multiple platforms and devices. In total, GeeTest has served over 360,000 clients worldwide in the past 12 years, covering the majority of industries and sectors, such as ecommerce, blockchain, online games, airlines, banks, etc. GeeTest has been working with these customers to improve its compatibility and keep adding support for new platforms. GeeTest also offers innovative CAPTCHA challenges to relieve users from the security burden that traditional CAPTCHAs have created and takes relatively less time than traditional CAPTCHAs.

The Result

Fraudulent new accounts were reduced by 60% right away after the customer started impletmenting GeeTest, compared to the solution that was already in place.

Axie Infinity also realized a significant reduction in the rate of user complaints. The previous CAPTCHA often led to complaints from users due to the bad user experience and the long verification time when users registered or logged in. The GeeTest slide CAPTCHA has significantly reduced single-user verification time within 1s, increasing the conversion rate of user registrations while ensuring legitimate users receive an optimal experience.

The adaptability and compatibility of devices that Axie Infinity players have used in the past have greatly improved. At the same time, the number of real players has gone up by 30%, while the number of bots has gone down by 30% compared to before the GeeTest integration. This has made the Axie Infinity platform’s risk control system better in some ways.

Before GeeTest we were using Google reCAPTCHA but having issues getting it to support all devices. Sometimes the CAPTCHA would not load on client devices preventing them from logging in. GeeTest has resolved this issue while preventing mass bot signups. We would like to recommend the GeeTest CAPTCHA solution. Our experience with the GeeTest team has been great and our players have been happy with the service.